Company News, New Products

Scent Beauty Partners with The Estate of Whitney Houston and Primary Wave Music to Launch Fragrance

Perfumers studied the late singer’s collection of fragrances and worked to develop a unique scent that highlighted all of her favorite fragrance notes.

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By: Lianna Albrizio

Associate Editor

Scent Beauty, among the first multi-brand e-commerce platforms for bespoke fragrances, which offer unique, culturally relevant fragrances to consumers worldwide, has launched the Whitney Houston Signature Fragrance.   Inspired by the iconic songstress, The Estate of Whitney E. Houston and Primary Wave Music partnered with Scent Beauty and legendary perfumer Firmenich to translate Whitney’s voice and beauty into signature fragrance notes.   “Whitney Houston has been a pioneer in t...

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